Patagonia Wader Repair Tour

Keeping our gear in play for years to come is what it's all about. We're hitting Colorado, Montana and Utah in Spring 2025, offering complimentary wader repairs (of any brand!), teaching folks how to repair in the field and bringing the stoke to the coming season. We partnered with our Patagonia Provisions Beer and Patagonia Books to offer complimentary beer, NA beer, and six titles on fly fishing, for free! We also designed and offered complimentary repair kits.

On this tour, we engaged with our core-sport audience at trade-shows, fly shops and breweries, repairing over 250 waders, and testing 100s more and engaging with 1000s of folks. We developed pin-hole testing capabilities and repairs at an event level, requiring technical expertise from our repair staff.

This tour was the tentpole moment for Patagonia in 2025, bringing Fly Fishing and the Worn Wear business initiatives to our audiences, while launching the new Swiftcurrent Waders.

While I produced the North American physical tour, I developed marketing assets and programing for our regions to deploy and translate in their regions.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager