Patagonia Worn Wear Roadshow

In 2022, in-person events were a the priority for Patagonia. We took Uncle Dave - our Worn Wear trailer and it’s repair staff on a roadtrip, repairing at sport, activism and repair events from Tofino, BC to Ventura, CA.

11 stops, 1,044 repairs, 4,300 attendees and 4,238 miles.

We activated with our core audiences and ambassadors, like Marie-France Roy at Triple Plank, Leah Evans at Re-Fest. We repaired for trail runners at Western States in Tahoe, surfers at Proof Lab in Mill Valley, a repair shop in Corvallis, OR, our fish community in Bend, OR, our mountain bikers at The Downieville Classic in Downieville and at our San Francisco Patagonia store.

See our team in action here!

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager