Patagonia Vote Her Campaign

In 2024, I produced events across our 39 retail stores, a live conversation with former Vice President Al Gore, canvassing and volunteer events for Patagonia Ventura and Reno based employees and a marquee event in Atlanta, through our partnership with League of Conservation Voters.

In stores, I produced a toolkit to market and programing for in-store producers to pick up and host events at scale for the coming months leading up to the Presidential election.

I produced events to engage our own employees, bringing sport and activism together, as well as bussing employees to canvass in Reno.

Our marquee event at the Patagonia BeltLine store in Atlanta offered a community art day with muralist, inviting guests to paint our storefront windows with artist George Baker III, build their ballot with Georgia League of Conservation Voters, and connect with community over complimentary beers. We had over 800 guests.

Role: North American Event Producer, Event Marketing Planner and Retail Toolkit Manager

Press

Wall Street Journal: Patagonia to Close Stores and Offices in October For ‘Vote Early’ Day

Patagonia Works: Patagonia giving all US employees paid time off to vote early and volunteer in 2024 election

Suston Magazine: This brand continues its decades long tradition with new US Election campaign