Patagonia Film Tour - Papsura

In December 2024, we took the snow film, Papsura, featuring ambassador Nick Russell, on a theatrical tour, from Tahoe to Hakuba. I was responsible for tour programing, managing ambassadors and filmmakers, and the events marketing campaign. I packaged this offering into a toolkit for our marketing team leads (in-store events producers) to host screenings at scale, globally.

Our theatrical events included raffles of Patagonia snow product to benefit the local backcountry non-profits, QA with filmmakers and Patagonia Provisions beer on tap!

Highlights: We had a double feature premiere in Tahoe with Jim Morrison, Jeremy Jones, Elena Hight in audience and a 300+ person screening in Jackson Hole.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager

Photos by Joey Sackett and Ming Poon