Patagonia Snow Clothing Swap

I was responsible for developing a snow clothing swap program and the events marketing campaign. I packaged this offering into a toolkit for our marketing team leads (in-store events producers) to this evergreen offering at scale, globally.

I piloted two events in key North American stores before launching the initiative globally.

Below are photos from Denver event.

Check out our snow ambassadors, Marie-France Roy’s and Pep Fujas’ social promo videos here.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager

Photos by Micheli Oliver