Patagonia Film Tour - The Meaningless Pursuit of Snow

In December 2023, we took the snow film, The Meaningless Pursuit of Snow, on tour.

I was responsible for tour programing, managing ambassadors and filmmakers, and the events marketing campaign. I packaged this offering into a toolkit for our marketing team leads (in-store events producers) to host screenings at scale, globally.

Our events included raffles of Patagonia snow product to benefit the local backcountry non-profits, QA with filmmakers and Patagonia Provisions beer on tap!

Highlights: All 7 North American tour stops had over 200 guests and we produced a print zine in multiple languages as a takeaway for tour stops.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager