Patagonia Film Tour - What The Hands Do

In the spring of 2024, we took the climb film, What the Hands Do, on tour with climbers Mariana Mendoza and Miguel Casar, by Oscar winning director Bing Liu. I was responsible for tour programing, managing ambassadors and filmmakers, and the events marketing campaign. I packaged this offering into a toolkit for our marketing team leads (in-store events producers) to host screenings at scale, globally.

Our theatrical events included raffles of Patagonia climb product to benefit the local climb non-profits and QA with filmmakers.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager

Role: Producer