Patagonia Film Tour - Monte Cosby

In the spring of 2023, we took the mountain bike film, Monte Cosby, on tour. I was responsible for tour programing, managing ambassadors and filmmakers, and the events marketing campaign.

packaged this offering into a toolkit for our marketing team leads (in-store events producers) to host screenings at scale, globally.

Our theatrical events included raffles of Patagonia mountain bike product to benefit the local trail non-profits and QA with filmmakers and a mountain bike packing clinic with Jalen Bazile, founder of The Black Foxes.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager

Photos by Cliford Mervil