Patagonia Film Tour - Jirishanca

In the spring of 2024, we took the climb film, Jirishanca, on tour with ambassadors Josh Wharton & Vince Anderson. I was responsible for tour programing, managing ambassadors and filmmakers, and the events marketing campaign before the film went on tour with Reel Rock. I packaged this offering into a toolkit for our marketing team leads (in-store events producers) to host screenings at scale, globally.

Our theatrical events included raffles of Patagonia climb product to benefit the local climb non-profits and QA with filmmakers.

Role: North American Tour Producer, Global Event Marketing Planner and Retail Toolkit Manager